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Marketing analysis of sales/service outlets network ANTOR TerraMaster™ Analyst

Which trade outlets sold more of your products and during what period of time?

How is the sales dynamic of your various products changing during different periods of time?

Which trade outlets have growth prospects?

How can you increase your sales volume?

To what trade outlets should you pay more attention?

What trade outlets should be given privileges?

If you are faced with the above questions it is worth to consider using ANTOR TerraMaster™ Analyst - an effective tool for retail analysis and control which is successfully installed and used daily by a number of large businesses throughout Russia and CIS.

Areas of use

ANTOR TerraMaster™ Analyst system allows sales and marketing managers to visualize sales data and carry out sales analysis. The system is designed for:

• Retail and wholesale companies;
• Food manufacturers (food industry);
• Cosmetics and consumer goods manufacturers (chemical industry) etc.

System advantages

As compared to "paper-and-pencil" management technologies as well as to traditional analysis methods ANTOR TerraMaster™ Analyst has the following advantages:

• Data display and analysis on digital maps;
• Use of the company's current data;
• ntegration into the company's information system (e.g. ERP, CRM system).

Features

ANTOR TerraMaster™ Analyst allows users to visualize sales data and carry out territory-related analysis:

1. Comparative analysis of sales volume and dynamics in a certain trade outlet, in a group of trade outlets, in trade outlets within a certain marked zone or several zones.

2. Sales measurement in different categories - volume (mass, volume, quantity), money, percentage (as compared to a plan, to previous periods, to other assortment items), adjusted units (per one meter of trade area, per one buyer etc.)

3. Identification of profitable, loss-making and prospective trade outlets and zones

Based on sales data for a certain period the system makes a selection of the best or the worst trade outlets or zones displaying them on the map and marking them with different colours. Such an approach allows system users (supervisors, distribution and marketing department heads), to get a visual display of the sales dynamics in a certain trade outlet and to identify existing problems such as:

• the lowest permanent or recurrent turnover (in a trade outlet or a zone),
• below average turnover (in a trade outlet or a zone),
• negative sales dynamics (in a trade outlet or a zone) etc.

4. sales volume projection and feasibility evaluation of plans for sales representatives and trade outlets

5. Identification of correlation between sales volume, assortment and territory-related as well as demographic characteristics of a given region (e.g. possible growth of sales volume due to construction of a new housing block, opening of a new metro station or metro exit etc.)

The analyses are based on principles of geomarketing - a sphere of marketing which takes into account information about a territory where business is run. The map contains information about population, passenger flows and other factors and objects that influence the sales process.

Data Bases:

Finding quick solutions to territory-related problems involves analysis of various territorial factors: demographic situation of a district, trade activity, transportation flows, concentration of business objects, sports and leisure facilities. ANTOR TerraMaster™ Analyst allows to perform this analysis using the following databases:

1. Population, housing and areas of concentration of potential clients

Residential houses (address, number of apartments, number of floors, construction material, year of construction, price per square meter as per Technical Inventory Bureau etc.)

Average housing rent rate per district

HoReCaDi (Hotels, Restaraunts, Caf?, Disco), anchor objects attracting the customer flow

2. Trade and service objects

Trade outlets (location, specifics and parameters)

Supermarkets, hypermarkets and malls

3. Retail banks

Bank branch office chains (branch offices, ATM)

4. Transport

Metro passenger flows (daily passenger flow of every metro station)

Municipal ground transport (location of transport stops and number of routes going through each stop)

Visual display of such databases on the map allows to identify the purchase power of this or that region, as well as to analyze and to make forecasts concerning the efficiency of this or that business object.

Use of OLAP technologies

Modern Business Intelligent OLAP technologies in ANTOR TerraMaster™ Analyst!

ANTOR TerraMaster™ Analyst the OLAP technology together with the company corporate information allowing to evaluate the business efficiency of the company, to plan and make forecasts concerning the work of any trade outlet, company branch or a representative office for the coming month, year etc.

One can choose from the OLAP cube any shear with data concerning product categories, trade outlets, sales and to import them into ANTOR TerraMaster™ Analyst for further territory-related analysis.

ANTOR TerraMaster™ Analyst is a powerful tool for managers and analysts as it combines visual display of sales data by means of geomarketing tools and OLAP analyses.

ANTOR TerraMaster™ Analyst supports automatic creation of multi-page reports, including geomarketing tools, tables and business graphics.

To obtain more information about ANTOR TerraMaster™ Analyst please contact our Moscow headquarters (+7 (495) 411-99-75), St. Petersburg representative office (+ 7 (812) 702-08-46) or our regional partners throughout Russia and CIS.