Products

Location Analysis ANTOR TerraMaster™ Location

ANTOR TerraMaster™ Location is intended for location analysis of retail and service outlets, selection of sites for branch network expansion as well as for planning and optimizing of marketing campaigns.

The given software products is actively used in retail as well as in bank industry.

Location Analysis for Retail Chains - ANTOR TerraMaster™ Location

Location Analysis for Bank Industry - ANTOR TerraMaster™ Location

Location Analysis for Retail Chains - ANTOR TerraMaster™ Location.

Do you aim to increase your market share and gain a leading position in retail?

How to analyze the location efficiency of the existing branch offices?

Where to place a new trade outlet?

Which outlets have growth prospects?

How to expand your clientele?

Many marketing managers or business development department employees look for answers to these and other similar questions.

ANTOR Business Solutions offers a unique key to solving these problems ANTOR TerraMaster™ Location.

Areas of use

stablishing successful retail business involves solving many marketing tasks. These tasks can be subdivided into two categories: analysis of the own retail chain operations (analysis of existing and potential customers, analysis of trade outlet operations, analysis of marketing campaigns etc.) and competitor analysis. Such tasks include:

1. Analysis of the clients' residence and work places, their relocation and segmentation
2. Choice of the right location for new retail shops or trade outlets
3. Quick analysis of the shop's efficiency and its footfall
4. Planning and efficiency control of outdoor advertisement and marketing campaigns
5. Visual display of analysis and field research results
6. Comparative analysis of the competitors' location

Advantages of applying ANTOR TerraMaster™ Location for location-related analysis

The advantages of applying ANTOR TerraMaster™ Location for location-related analysis are based on two major characteristics of the given software product.

1. display on digital scalable maps of analysis results of the retial chain operations on a given territory
2. consolidation of data in regards to the retail chain operating results taken from its ERP system or client database with the data characterizing the client's territories taken from additional special databases (e.g. data related to purchase power etc.).

Thus ANTOR TerraMaster™ Location provides you with much more data for analytical purposes as compared to selected information provided by the marketing agencies.

Furthermore you can use one database several times for different analytical purposes and there is no need to outsource a marketing research each time. Moreover working with primary databases you can always keep track of their updates which is always a problem when one borrows databases from other organizations.

The above features of ANTOR TerraMaster™ Location enable the user to evaluate the current operating results quickly and rapidly as well as to consider other location-related factors having an impact on the retail chain activities.

Our solutions of your tasks

1. Retail chain development:

1.1. Comparative analysis of operations results of branch office network
1.2. Analysis of residence, work and service locations of the existing clients
1.3. Analysis of the competitive environment of the existing branch office network using additional databases
1.4. Evaluation of the potential market capacity of each prospective trade outlet of the network and their accessibility
1.5. Choice of the most suitable location (ranging of territories) for new branch offices

2. Product analysis:

2.1. Comparative analysis of the retail turnover of the existing products and services on the selected territories
2.2. Analysis of the chain development dynamics of its territorial distribution and products
3.3. Evaluation of the feasibility and return on investments of new retail products and services on the selected territories

3. Marketing activity and analysis:

3.1. Planning and efficiency evaluation of the outdoor advertisement
3.2. Planning and efficiency evaluation of mailings
3.3. Planning, analysis and visual display of the field research results

Additional options with ANTOR TerraMaster™ Analyst

In order to find quick and accurate solutions to location-related tasks one has to consider many territorial factors: demographic situation, sales characteristics, transportation, business, sports, leisure etc. ANTOR TerraMaster™ Analyst is able to take into account all of these factors by using different databases.

Advantages of ANTOR TerraMaster™ Location:

1. Speed: quick calculation of the chain operating results within the boundaries of a selected territory
2. Visual display: easy comparison of territory parameters, business objects characteristics, marketing activities under consideration of various location-related factors
3. Accuracy: objectiveness of the received results, minimal error rate due to the use of up to date information and visual display of the final results
4. User friendliness: the software is easy to use, quick adoption to the change of parameters, rapid provision of various solutions of tasks and quick search for optimal parameter values
5. Flexibility: a wide variety of tools for territory-related analysis
6. Automated solving of tasks: automation of standard everyday tasks
7. Presentation options: possibility to prepare graphic material for reports, explanatory notes and presentations
8. Application in Russia and CIS: ANTOR Business Solutions software products are applied in many regions of Russia and the CIS. Our projects have been implemented in more than 20 cities of Russia, Kazakhstan and Ukraine.

To obtain more information about ANTOR TerraMaster™ Location and ANTOR TerraMaster™ Analyst please contact our Moscow headquarters (+7 (495) 411-99-75), St. Petersburg representative office (+ 7 (812) 702-08-46) or our regional partners throughout Russia and CIS.

Location Analysis - ANTOR TerraMaster™ Location for Banks

Do you aim to increase your market share and gain a leading position in retail?

How to analyze the location efficiency of the existing branch offices?

Where to place a new branch office or an ATM machine?

Which branch offices have growth prospects?

How to expand your clientele?

Many marketing managers or business development department employees look for answers to these and other similar questions.

ANTOR Business Solutions offers a unique key to solving these problems ANTOR TerraMaster™ Location.

Areas of use

Establishing successful retail business in banking industry involves solving many marketing tasks. These tasks are different from the tasks faced by marketing agencies working with legal entities. Such tasks can be:

1. Analysis of the clients' residence and work places, their relocation and segmentation
2. Choice of the right location of branch offices and ATM machines
3. Quick analysis of whether the existing branch offices and ATM machines are operate efficiently and with full capacity
4. Planning and efficiency control of outdoor advertisement and marketing campaigns
5. Visual display of analysis and field research results

Many departments in retail banks such as departments of business development, plastic cards, retail products and services, consumer crediting and mortgage, marketing and advertisement are interested in solving the above tasks quickly and accurately.

Advantages of applying ANTOR TerraMaster™ Location for location-related analysis

The advantages of applying ANTOR TerraMaster™ Location for location-related analysis are based on two major characteristics of the given software product.

1. display of analysis results of the bank's operations in the territorial context on digital scalable maps
2. consolidation of data in regards to the bank's operating results taken from the bank's ERP system or client database with the data characterizing the client's territories taken from additional special databases.

Thus ANTOR TerraMaster™ Location provides you with much more data for analytical purposes as compared to selected information provided by the marketing agencies.

Furthermore you can use one database several times for different analytical purposes and there is no need to outsource a marketing research each time. Moreover working with primary databases you can always keep track of their updates which is always a problem when one borrows databases from other organizations. The above features of ANTOR TerraMaster™ Location enable the user to evaluate the current operating results quickly as well as to consider other location-related factors having an impact on the bank's activities.

Our solutions of your tasks

1. Branch network development:

1.1. Comparative analysis of operations results of branch office and ATM machines network
1.2. Analysis of residence, work and service locations of the existing bank clients
1.3. Analysis of the competitive environment of the existing branch office and ATM machines network using additional databases
1.4. Evaluation of the potential market capacity of each prospective branch office of the network and ATM machine and their accessibility
1.5. Choice of the most suitable location (ranging of territories) for new branch offices and ATM machines

2. Product analysis:

2.1. Comparative analysis of the retail turnover of the existing products and services on the selected territories
2.2. Analysis of the bank development dynamics of its territorial distribution and products
2.3. Evaluation of the feasibility and return on investments of new retail products and services on the selected territories

3. Marketing activity and analysis:

3.1. Planning and efficiency evaluation of the outdoor advertisement
3.2. Planning and efficiency evaluation of mailings
3.3. Planning, analysis and visual display of the field research results

Additional options with ANTOR TerraMaster™ Analyst

In order to find quick and accurate solutions to location-related tasks one has to consider many territorial factors: demographic situation, sales characteristics, transportation, business, sports, leisure etc. ANTOR TerraMaster™ Analyst is able to take into account all of these factors by using different databases.

Advantages of ANTOR TerraMasterТМ Location:

1. Speed: quick calculation of the bank's operating results within the boundaries of a selected territory
2. Visual display: easy comparison of territory parameters, business objects characteristics, marketing activities under consideration of various location-related factors
3. Accuracy: objectiveness of the received results, objectiveness of the received results, minimal error rate due to the use of up to date information and visual display of the final results
4. User friendliness: the software is easy to use, quick adoption to the change of parameters, rapid provision of various solutions of tasks and quick search for optimal parameter values
5. Flexibility: a wide variety of tools for territory-related analysis
6. Automated solving of tasks: automation of standard everyday tasks
7. Presentation options: possibility to prepare graphic material for reports, explanatory notes and presentations
8. Application in Russia and CIS: ANTOR Business Solutions software products are applied in many regions of Russia and the CIS. Our projects have been implemented in more than 20 cities of Russia, Kazakhstan and Ukraine.

To obtain more information about ANTOR TerraMaster™ Location and ANTOR TerraMaster™ Analyst please contact our Moscow headquarters (+7 (495) 411-99-75), St. Petersburg representative office (+ 7 (812) 702-08-46) or our regional partners throughout Russia and CIS.