Effective distribution

Nowadays the competition on FMCG market is very strong. Retailers aggressively dictate the delivery conditions, so producers and distributors have to struggle for sales channels. The cost of transportation is the key factor in choosing a supplier. That is why in order to remain successful; distributors have to lower the price. The question is how to keep needed profitability in this case? How to save your competitive positions during the financial crisis?

According to the forecast of analysts, in crisis and post crisis conditions: 

Distribution becomes faster, so suppliers have to give response to client needs very quickly.

Distribution becomes economical. Product value can’t be formed as a sum of costs and needed profit; it is going to be dictated by the client. These conditions force distributors to pay more attention on instruments that helps to increase the effectiveness of cost controlling systems.

Distribution becomes more creative and more informative. Marketing managers have to analyze more carefully the result from marketing actions because of strong limits of marketing budget. Marketing is going to concentrate on geographical location of clients, so different kinds of statistics and analytics about geographical location of sales outlets is needed. In order to be successful, get and save strong competitive positions, show the positive dynamics of business development, companies should pay attention to the tendencies of logistics market set above.

  ANTOR TerraMaster ™ Agent is Sales Representatives and Distribution Network Management system. This business application helps to make optimal arrangement of work among sales representatives - sales territories do not touch, visit frequency is strictly set according to the client’s importance, time spending on the way from client to client is minimal. Advantages:

• Optimization of sales representatives’ routes that increases the efficiency of work. As a result you can not only save your sales level with less effort but also improve it (with the help of covering more retail outlets).

• Equal distribution of work among sales representatives

• Improvement in quality of customer service with the help of strict schedule compliance

ANTOR PocketMaster ™ helps to monitor and manage sales representatives’ work and make analyze of distribution effectiveness. This business application gives completed information about sale’s location and provide a bidirectional connection with the dispatcher.

ANTOR LogisticsMaster™ is intended for facilitating dispatcher operations and allows automating transport management and route planning processes.
The economical efficiency from using ANTOR LogisticsMaster™ is achieved with the help of the following:

• Minimal distance run for all vehicles on all routes Maximal loading of each vehicle Minimal use of rented vehicles etc.

The aim of ANTOR MonitorMaster is to provide receipt and storage information concerning the location and condition of vehicles, cargo and other mobile objects via GPS and its transmission within given time intervals via Internet or GSM/GPRS channels. ANTOR MonitorMaster helps to organize monitoring and analyze of vehicles location and condition by making plan-fact research considering the following:

· route length,

· route duration,

· the number and duration of stops,

· the number and the reason of scheduling variance,

· speed limit observance,

· calculation of fuel consumption

ANTOR MonitorMaster promotes the suppression of abusing from vehicles drivers (fuel plunder, violation of labor discipline and failures in delivery schedule etc.). 

More than 1000 successful installations made by ANTOR and its partners confirm: thanks to saving logistics costs on 15-25 %, investments on installation of business applications by ANTOR pay off and start to earn money in 3-4 months of maintenance.

 Examples of installations:

	Central Distributional Company Ltd. is an exclusive distributor of Procter and Gamble production in Moscow, Moscow region, Tver, Smolensk, Kaluga and Bryansk regions.
	Agro-industrial holding "Miratorg" is the leading distributor of meat and semi finished products in Russia. Distribution of foodstuff is a final link in industrial chain of AIH "Miratorg". The holding has started to develop this direction in 1995. In this time it was possible to create an extensive network of distribution which totals more than 12 000 clients in different cities of Russia. All largest retail networks, meat-processing farms and public catering establishments are regular customers of the Holding.
	"Sun InBev" is the Russian subdivision of world leading brewing concern «Anheuser-Busch InBev». «Sun InBev» takes the second place on sales volume of beer in Russia and owns a network of the modern breweries in ten Russian cities.
	"Meridian" is the largest Moscow vendor of fish and seafood products. Wide assortment, traditional formulation and the well-known quality of products with «a red small fish» provide big interest to production under a trade mark "Meridian".
	PepsiCo is the second-large in the world vendor of food and drinks. In Russia the company lets out wide range of carbonated and still drinks, juice, pure water, salty snack.
	Group of companies "Magnat Trade Enterprise" is the largest distributor of Procter&Gamble, Mars, Nestle, Upeco, Ferrero, etc. in the Ural, Average and Lower Volga region.
	Company UNIDENT is the largest supplier of the high-quality medical and dental equipment and materials and consists five large European suppliers. UNIDENT is a holding of successful and dynamically developing companies.
	Company "Samson" is one of leaders in the market of distribution of the goods for office and school. The company carries out wholesale deliveries of the goods on all territory of the Russian Federation.